Beauty Industry

Two Lip Balms in One

Two new lip balms from Blistex aim to solve specific complaints

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By: Jamie Matusow

Editor-in-Chief

If dry, cold weather has your lips aching for relief, two new products from Blistex may help. One is designed to keep lips refreshed and renewed—Blistex Revive & Restore— and the other to address lip-related symptoms caused by colds, flu and allergies—Blistex Cold & Allergy Lip Soother.

Blistex Revive & Restore is a dual solution. The Revive formula invigorates and protects lips, while the Restore formula makes them soft, healthy and radiant. The two unique formulas come in separate nesting jars that lock together. Whether carried alone or as a set, Revive & Restore delivers a customized two-jar rejuvenation approach that’s as unique as an individual’s lips.

The Revive version is billed as perfect to kick start the morning or whenever lips need refreshing. Revive contains the natural benefits of shea butter and fruit extracts to leave lips smooth and invigorated. It also provides dermatologist recommended SPF 15 for protection from the damaging effects of UVB rays.

In the evening or whenever lips need to be softened and revitalized, the Restore formula can be used to combat rough and dull looking lips caused by the rigors of the day. Leveraging the anti-oxidant power of phyto-nutrients and nourishing Vitamin E, Restore helps lips look healthy and radiant.

Designed to be used jointly or independently, Revive & Restore’s two nesting jars allow for a customized beauty routine. Users can separate them to carry one throughout the day while leaving the other where needed, or they can carry them together to use simultaneously for the ultimate in protection, moisturization, and revitalization.

With retail prices of $1.89 – $2.69 for Blistex Cold & Allergy Lip Soother and $1.99 – $3.29 for Blistex Revive & Restore (a two-jar pack), both are now available at drug stores, supermarkets and mass merchandisers nationwide.

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